Recruitment Campaign:
The “Wegmans begins with WE” campaign highlights the individuality of Wegmans’ employees by showcasing their personalities, passions, and what truly drives them. By creating an emotional connection with prospective candidates, we’re inspiring them to join our team.
Wegmans begins with WE
You’ll find it right in our name. The very heart of Wegmans and what makes us so uniquely us is “We.”
We are individuals — from chefs and cashiers, to innovators and doers — following our passions, growing our careers, and helping our communities thrive, together.
Wegmans begins with WE
Photo art direction
In-store signage
In-store signage
In-store signage & direct mail
Direct mail
Owned social
Owned social
Owned social
Billboard, Fenway Park
Career site design
Career site design
Social video / Teamwork
Social video / Work-life balance
Social video / Benefits
Social video / Career growth